Despite the pomp, Edcon's strategy showcase fails to quell uncertainties
Edcon announced its recommitment to the Edgars brand after confirming that it would rename some of its non-core stores
It was all pomp and ceremony at Edcon's strategy day this week as the retailer adopted a Walmart-type approach, with live performances and fashion shows to showcase its new strategy. But just as the most recent shareholder meeting at Walmart, the world's largest retailer, failed to ease concerns over the rise of Amazon and online shopping, it seems that the owner of Edgars also failed to quell uncertainties about its future strategies at its local event. Over and above the noise of all things new, it was as though nothing much had changed. Edcon announced its recommitment to the Edgars brand after confirming that it would rename some of its non-core stores. Boardmans will become Edgars Home, Edgars Red Square will be Edgars Beauty, while Jet Mart will be absorbed into Jet and Edgars Active will be replaced by a new private-label youth brand. Speaking on the sidelines of the event, group CEO Grant Pattison told Business Times that half of the Boardmans stores were at the end of their...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.