THE BIG READ
Putting designers on the retail rack
Agent helps creatives get their fashion into the country’s big retailers
Items from local fashion designers are still hard to find in mainstream retail stores as the high costs they face count against them compared to mass-produced fashion, but more and more designers are getting business savvy and finding other opportunities to sell their designs. The limited production of fabric in South Africa plays a significant role in restricting the number of units that can be produced for fashion retailers. Most local designers who supply retailers do so in small numbers and their designs are at a few selected stores nationwide. But consultants are emerging to help designers get greater traction in retail stores. Among them is Annette Pringle-Kölsc, managing member and co-founder of The Fashion Agent. "Our purpose is to connect designers with the wholesale buyer of department stores," she said. "We supply fashion brands through our wholesale channels to retailers, online platforms, professional independent boutiques and concept stores on the African continent and...
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