A Japanese school's plan to introduce Armani-branded uniforms for its pupils, at a cost of about ¥80000 (R9000) a pop, has sparked complaints and fierce debate, even reaching as far as parliament. The local education board confirmed that the Taimei Elementary School in Tokyo's flashy Ginza district would adopt the designer uniforms from April. Although the school says the new uniforms are not mandatory, critics said parents would feel compelled to buy them to ensure their children were not left out. The local education board received a string of complaints from parents, unconvinced by the school's explanation that the designer uniform would be good branding. In a letter announcing the uniform, the administration reportedly said the outfits were a bid to tie the 150-year-old school to the upscale Ginza district. But that did little to sway public opinion. "This shouldn't have been about designer brands or tradition. The officials should have thought about the children and made a deci...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.