Samsung: Turning an exploding disaster into a triumph of note
This week, Samsung completed one of the most remarkable comebacks in the short history of the smartphone
This week, Samsung completed one of the most remarkable comebacks in the short history of the smartphone. Unlike Nokia and BlackBerry, where entire companies had to be resuscitated, Samsung only had to revive one model. But it was some restoration. Last year's disastrous Samsung Galaxy Note 7 had the dubious distinction of being the only gadget ever banned by name from all passenger aircraft, after reports started coming in from around the world of it exploding or catching fire. In New York on Wednesday, Samsung brought back the Note brand, and its reception suggested it had been forgiven for the sins of its forefather. The Note 8 is a calculated gamble, both in terms of retaining the Note identity and in its almost absurdly large display. The 6.3-inch screen is the biggest ever seen on a flagship smartphone and may well redefine size expectations on handsets. The most remarkable aspect of the phone, aside from bringing back a disgraced sub-brand, is that it does not appear to be mu...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.