Long4Life seeks sporting chance in youth market
In the long term, millennials could be a key market for Long4life's latest acquisition
In the past few years sales have been muted for apparel retailers globally, with young consumers spending more on electronics and branded takeaway coffees than on clothing, but one area where they are still willing to spend is wellness. And this might be what Brian Joffe's Long4Life is counting on with the company's bid for Holdsport, which owns Sportsmans Warehouse and Outdoor Warehouse, as well as Performance Brands, an outdoor apparel and equipment design manufacturer and wholesaler. "Athleisure" is a new buzzword and local analysts are taking note of its potential. It's a trend in which clothing designed for workouts and sport is worn at work or socially. The investment holding company's share price slumped over 20% after the Holdsport announcement last week. The offer, which was revised upwards, was regarded as too generous by some. Holdsport jumped 11%, the biggest increase in the only listed sports goods retailer in nearly 16 months. Not surprised This week, Long4Life was at ...
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