Edcon's Edgars brand has partnered with Famous Brands to test the waters in quick dining with the launch of a new café concept inside the Edgars store in Eastgate mall in Johannesburg, called MADE. An Edcon spokesperson said that the café would be located in Edgars' retail outlets where there were customer demand and space. "The concept of MADE Café was inspired by the desire to enhance the customer shopping experience, and offer them a space to pause and connect while buying the latest fashion, beauty and home items, all while enjoying a delicious meal and great ambience," said the spokesperson. The café's menu has a selection of deli-style foods such as coffee, pastries, sandwiches, light breakfasts as well as lunch meals. It also offers salads for the health-conscious, as well as signature milkshakes - all made on site. Drawcard for shoppers The group has opened one café so far. The spokesperson said the Eastgate store was revamped and expanded, which "enabled us to accommodate s...
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