Sporting chance for Game
Game has rolled out clothing in 20 of its key stores in KwaZulu-Natal and Gauteng
From general merchandise to groceries and now sportswear, Massmart's Game stores hope to shape up with a new strategy to get more feet in the door in a difficult trading environment. Nick Favager, the general-merchandise director at Game, said last week that the introduction of sports apparel was a "natural progression" for the retailer. "Healthy living has become a huge trend and customers are now wearing sports apparel as casual wear, which is where the range taps in. "Our sports department is now a one-stop shop for casual sports participants and fitness enthusiasts," said Favager. Favager said foot traffic was a big driver in category decisions and "sports apparel provides a more frequent purchase opportunity to drive feet for the category". Game has rolled out clothing in 20 of its key stores in KwaZulu-Natal and Gauteng. Although the group will stock other brands, the Everlast apparel brand is exclusive to Game. This is not Game's first foray into clothing. In 2014, the retail...
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