Among the colourful array of goods in the Crazy Store in Victory Park Shopping Centre in Johannesburg are colouring-in books, flasks for the "crazy price" of R39.99, pet beds, plastic containers of all sizes, and Mother's Day cards for R4.99. This is just a small sample of the brand's many well-priced goods, of which about 65% are imported from China. The Crazy Store, which is privately owned by 21 shareholders, opened its 300th store last month at Kyalami Corner Shopping Centre in Midrand and it plans to open another 20 stores by the end of the year. The brand is also set to expand elsewhere in Africa. It's about to open its 12th store in Namibia, where it has been operating since 2006, and is opening an outlet in Gaborone, Botswana. The company is also investigating the prospect of opening stores in Mozambique and Zambia. MD Kevin Lennett, commenting on the Midrand outlet, said "with the opening of this store, we cement our place as South Africa's largest trusted discount variety ...

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