Woolworths has quietly launched a new retail brand called NOW NOW that taps into the growing demand for healthy, fresh food made fast. A global trend shows consumers are increasingly opting for specialised diets that address their desire to eat organic, low-fat, low-carb or eliminate ingredients such as gluten, according to a survey by global performance-management company Nielsen, released in the second half of last year. Two-thirds of global consumers said they were willing to pay more for foods without undesirable ingredients. Tapping into this trend, NOW NOW will serve light meals and snacks, coffee will be made from bean sources exclusively in Africa, and on-trend meals will include wraps, bowls, pots and buns, as well as gluten-, dairy- and wheat-free options. There are juiced "shots" and smoothies. Spencer Sonn, MD of Woolworths Food, said the strategy was to attract customers in a more accessible way. Globally there's been a shift in customers wanting fresh, healthy fast foo...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.