Anheuser-Busch InBev will begin producing some of its global brands, such as Stella Artois and Budweiser, in South Africa within two years, and will build sufficient production capacity to also supply the rest of the continent. Stella would be the only the global brand produced locally and exported to the rest of Africa. Speaking at SABMiller's Sandton offices last week, Ricardo Tadeu, the zone president of Africa at AB InBev, said: "The only brand that we import is Corona. It's not economically viable for a company to have a great weight of imported brands, because of all the logistics. So we will all try to have our production done locally." Corona is produced in Mexico and the company wants it to maintain that identity. "But it's the only exception; everything else will be locally reproduced." One of the key decisions for AB InBev's purchase of SABMiller for $103-billion (about R1.3-trillion) was to export African beer brands to other markets in which it operates. The African dis...
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