Deal maker Brian Joffe, the founder of Bidvest and Bidcorp, will raise R2-billion when he lists new investment company Long4Life on the JSE this month. Long4Life will target investments in the lifestyle category, and could include businesses in the beauty, outdoor, restaurant, sport and retirement sectors. Long4Life is already negotiating an investment in fast-growing beauty salon business Sorbet. The maximum price payable will be R130-million. Joffe said on Friday he was not unduly concerned about the effect the reshuffling of the Cabinet might have on Long4Life. "When we formed Bidvest in 1988 it was also a time of political uncertainty." His biggest concern, he said, was clinching deals. "We don't want to end up with a lot of small acquisitions that take up too much management time. "We will look to building silos of scale, building assets on top of one another. We also need to acquire people with skills that will help build up Long4Life." Initial investment would be made in Sout...
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