Uber, the app that has turned the transport industry on its head worldwide, will soon begin testing the market to expand into deliveries in South Africa. The transportation network company will start piloting the technology within six months. Alon Lits, the general manager for Uber sub-Saharan Africa, said the plan, called UberRUSH, was to complement courier services by being able to fast-track that last leg of a delivery. UberRUSH has been offered elsewhere in the world since 2014. Uber has been operating in South Africa since 2013, and Johannesburg is now one of its top five cities in its Europe, Middle East and Africa region. It launched UberEATS, which brings restaurant meals to your door, last year.Despite the growth in South Africa, it was not easy at first. "Initially, we faced a lot of scepticism around whether the app would actually serve a need in South Africa," Lits said. "There's a huge culture around car ownership and a resistance to relying on anyone else to move you a...
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