Visit a dispensary in one of the 28 states in the US that legally sell dagga and you're likely to find products with names such as God's Green Crack, Super Lemon Haze and Skywalker. But that's all about to change as a new breed of ganjapreneurs swoop in to the fledgling industry and, in a classic consumer-marketing move, get rid of stoner slang. They are replacing it with supermarket-friendly names that purport to help customers live better. Their message: weed is no longer just for getting high. It's to help you through your stress, ease you into sleep and get you in the mood for love. These marketers want to transform the image of marijuana so that it competes with scores of products already in bottle stores, markets and pharmacies. "I think of our competition not as other edibles," said Peter Barsoom, a former Merrill Lynch and Morgan Stanley manager who is now CEO of 1906, a company that makes dagga-infused chocolates. "It's that cup of coffee in the morning, it's the pill of Am...
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