Satisfying demand for local content is how to foil Netflix
Netflix and ShowMax may be keeping many South Africans up at night, but M-Net CEO Yolisa Phahle is not among them
The game-changing internet-based platforms have occupied greedy serial consumers in the past year, putting pressure on the satellite broadcaster. Particularly in Phahle's environment of traditional broadcasting, which has raised the ire of consumers with its expensive premium packages and repeated or outdated programming. Recent Naspers financials showed that MultiChoice showed modest growth (about 6%) in South Africa and 2% in Africa, as well as in the uptake of cheaper packages. But Phahle has plans to lead Africa into a new and evolving broadcast era - by maximising unique local content in its regions. "Yes, people are consuming more than ever before and demanding more on these platforms. But we are well positioned to tackle that. It is a brand-new world of entertainment and we are trying to understand that. The tech is one thing - but where my heart really lies is in content creation," said Phahle. M-Net's first black woman CEO , Phahle was born to South African parents in Londo...
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