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A scale model of an Airbus OneWeb satellite and its solar panel are pictured as Airbus announces annual results in Blagnac, near Toulouse, France February 14 2019. Picture: REUTERS/ REGIS DUVIGNAU
A scale model of an Airbus OneWeb satellite and its solar panel are pictured as Airbus announces annual results in Blagnac, near Toulouse, France February 14 2019. Picture: REUTERS/ REGIS DUVIGNAU

Satellite start-up OneWeb’s past decade has resembled a space opera.

Founded by a US entrepreneur and headquartered in London, it has partnered with Google and Elon Musk, supplied Arianespace, attracted investment from Hughes Network Systems and SoftBank and fallen into bankruptcy. It was then rescued by the UK government and India’s Bharti Global.

The next act has all the hallmarks of a post-Brexit moon shot for Europe’s wartime economy. Its potential 50-50 merger with France’s Eutelsat Communications would create a European champion to rival Musk’s SpaceX and Amazon’s Project Kuiper.

The move is both imperfect and yet also, in a way, inevitable.

Shareholders of Eutelsat, 20% owned by a French state investment firm, have good reason to feel bruised by the terms and the timing. The company’s stock slumped 17.8% on Monday, a sign that OneWeb’s lack of sales and future spending requirements will be an earnings drag. As Bloomberg Intelligence analyst John Davies put it, a “merger of equals” would benefit OneWeb more than cash-generating Eutelsat.

But given Eutelsat itself risked being left on the launch pad by rivals, it also makes strategic sense. 

Eutelsat has relied for too long on the dependable cash flow but declining growth of traditional satellite TV revenue. Group sales have fallen from about €1.5bn in 2016 to €1.2bn last year, according to Bloomberg data.

Musk, meanwhile, anticipates annual revenue of $50bn on his lower-orbit Starlink venture, which is causing angst in Europe as its rollout picks up speed. Investment in European space start-ups hit €610m in 2021, a fraction of the $5bn invested in US companies in 2020, according to a report by think-tank Ifri.

Diversifying into lower-orbit satellites means more risk and more capital spending for Eutelsat. A string of such projects in the past has gone bankrupt (including OneWeb).

But it also brings the opportunity of tapping into more demand for their faster speeds and higher power in sectors like telecommunications. In a wartime economy, it promises to bring more expertise in data and cybersecurity, as well as a bigger role for Europe in space, something dear to French President Emmanuel Macron’s heart.

No doubt it might have been cleaner and easier for shareholders to imagine a takeover by Altice billionaire Patrick Drahi, whose €2.8bn approach was rejected, or a merger with rival SES that offered cost savings. Yet Drahi’s bid looked opportunistic, lacking the obvious fit with his telecom empire, while SES would have triggered its own fair share of antitrust and national-security concerns.

There are plenty of details that still look unclear. Governance of the combined entity will require political co-operation between governments that cannot even agree on fishing rights in the wake of Brexit. Financially, it is not clear how much spending will be required to compete against Big Tech’s billionaires; when Eutelsat first invested in OneWeb last year, management called it an “ideal” entry point as $5bn had already been invested.

Overall, though, this plan looks like a microcosm of the current geopolitical environment — and the kind of corporate strategies getting a chilly reception on the stock market. A once-reliable, cash-gushing defensive play now transformed into a cash-guzzling competitor in a strategic field dominated by US big spenders is not the kind of story a lot of shareholders want to hear.

Yet aiming for the stars is exactly what it might take for Europe to avoid being left on the launch pad.

Bloomberg. More stories like this are available on bloomberg.com/opinion


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