Digitize Your Biz
Tuesday 17:30 · Thursdays 13:00 · Saturdays and Sundays 16:30
Looking for a variety of ways to boost your business's visibility and sales in the digital space? Or simply trying to understand digital marketing terminology to get your start-up off the ground? Catch the brand new show Digitize Your Biz where each week, host Collette Prince gets to chat to experts and business owners on the different aspects & tools found in digital marketing and how you can use it to your advantage.
In the digital market products and services are uploaded, downloaded and used without any product or person physically crossing international borders. With the taxation of SA’s digitized economy, it’s important for you to find out what all of this entails and how it affects you and your business. Collette Prince speaks to Andre Kruger, a Tax specialist and Director of Fluxmans Attorneys; & Ernest Marais, Director at Tabacks Corporate and Commercial Law Firm.
With all of the information readily available, consumers now spend time sourcing recommendations, researching, reading reviews and even watching videos prior to making purchases. Businesses are forced to find ways to dominate the online space, placing them at the forefront of potential customers. Collette Prince takes a look at Paid Media with Simon Lloyd, Director of Paid Media at Algorithm Agency; Matthew Henshall, CEO of Room and Michael Broom, Manager at Melrose Motor Investments. Together they outline how you can plan out your paid media campaigns to help give you that boost and revenue for your business.
For decades Google has been known to be our main source of information, connecting everyone across the globe into one digital village. But one thing that we seem to miss is the amount of impact Google has on Businesses, especially start-ups. Collette Prince chats to digital marketing expert Rory Eliot from Skylight Digital and Michael Mol, entrepreneur & Founder of Truth TV on the various tools and platforms that can be found within Google that can help boost sales, visibility and the performance for SMEs.
Would you like to comment on this article or view other readers' comments?
Register (it’s quick and free) or sign in now.
Please read our Comment Policy before commenting.