Digitize Your Biz
Tuesday 17:30 · Thursdays 13:00 · Saturdays and Sundays 16:30
Looking for a variety of ways to boost your business's visibility and sales in the digital space? Or simply trying to understand digital marketing terminology to get your start-up off the ground? Catch the brand new show Digitize Your Biz where each week, host Collette Prince gets to chat to experts and business owners on the different aspects & tools found in digital marketing and how you can use it to your advantage.
With the digital space being highly active right now and businesses spending the time to find different ways to boost their visibility and sales, we are now left with this simple question: How are we able to tell if our efforts are effective and are actually working? Collette Prince is joined by Derik Nieman, Quant Director of Data & Analytics at Algorithm Agency, Bianca Waterberg, Managing Director at NSPYRE Digital Marketing, and Linda Simelane, Shareholder and Client Liaison at Kwambele Social Marketing to discuss digital targets and Key Performance Indicators (KPI’s).
A lot of the time when we look at digital marketing, we instantly think ‘Big Budget’ but there have been many businesses that have managed to boost their visibility and sales online, without digging too deep in their pockets. Collette Prince is joined by Ashley Watts, Director of Algorithm Agency to unpack free & affordable marketing tools found online. Later on she chats to entrepreneurs Brett Robson, Founder of Shop Brett Robson and Maureen Sibanda, Community Manager at Wukina on how these tools have boosted their business and brand online.
Creating a strong brand has always been a priority for businesses, but with such a vast number of brands in the digital space, how can one make themselves stand out and gain sales at the end of the day? Collette Prince is joined by Lita Miti-Qamata, Partner and Trade Mark Attorney at Adams & Adams and Darren Hampton, Head of Digital Marketing at Nandos to share more on this. Later in the show, Collette is also joined by social media influencers Sibu Mpanza and Lungile Thabethe on how brands and businesses can collaborate with influencers in order to boost their digital marketing strategy.
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