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The process of referrals
Referrals are a tricky business. You either make a referral or request one, and during this process both reputation and trust are at stake. What do you do when favours are called in? Or a family member or best friend asks for a referral?
Allon Raiz: CEO of Raizcorp, Kumaran Padayachee: CEO of Spartan and Monalisa Sam: MD of Tungwa Retail Holdings, enter into a lively debate about how tricky the process of referrals can be, irrespective of whether you make one or request one.
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