Lotus CEO Phil Popham speaks at an event introducing the Lotus Evija electric sports car in London, the UK, July 16 2019. Picture: CHARLIE MAGEE / LOTUS / AFP
Lotus CEO Phil Popham speaks at an event introducing the Lotus Evija electric sports car in London, the UK, July 16 2019. Picture: CHARLIE MAGEE / LOTUS / AFP

London — Britain’s vehicle industry, seeking to swerve Brexit obstacles, is accelerating toward electrification as consumers shun high-polluting diesels, driven by rapid advances in technology and greener government policy.

Four famous car brands born in Britain but now foreign-owned — German-held Bentley and Mini, Indian-backed Jaguar Land Rover, and Chinese-controlled Lotus — have each outlined plans for purely electric models to sit alongside their petrol vehicles.

All-electric cars, which need to be charged from the mains, and hybrids, which combine electrics with petrol or gasoline engines, are gaining in popularity as more consumers turn from the pollution-spewing internal combustion engine.

“You need to be into electrification,” Lotus Cars CEO Phil Popham said after unveiling the firm’s first all-electric sports car Evija which the company will start making in 2020.

Lotus, 51% owned by Chinese vehicle giant Geely, plans an initial sale of only 130 of the supercars, which will each cost about £1.7m.

“Electrification is absolutely part of our future,” said Popham. “In the not-too-distant future, all of our cars will offer electrification.”

Lotus’s plant in Hethel, eastern England, will see a £100m investment over the next five years as it ramps up its sports car range with financial firepower and technical know-how from Geely, which bought its majority stake two years ago.

Etika Automotive of Malaysia holds the remaining 49% of Lotus.

Popham said the removal of large components, like the internal combustion engine and gearbox, will see the so-called hypercar Evija have an electric motor on each wheel.

It will reach 0-100km/h in three seconds and have a top speed of 320km/h. Fully-charged, however, it will be able to drive a distance of only 400km.

In the more affordable premium market, Jaguar Land Rover, owned by India’s Tata Motors, is planning a range of electric vehicles at its central England factory, starting with the next-generation Jaguar XJ luxury saloon model.

“The future of mobility is electric,” said JLR CEO Ralf Speth, whose company introduced its first electric vehicle I-PACE last year.

Elsewhere, BMW-division Mini recently launched plans for its first all-electric Mini Cooper at its factory in Cowley, southern England.

“We'll be able to really react to demand from customers as we go forward because Mini electric (cars) go down exactly the same production line as the traditional combustion engine product,” David George, director of Mini UK, said.

In Europe as a whole, the number of electric car models, including hybrids, is set to triple by 2021, according to Brussels-based environmental lobby group Transport & Environment.

A total 214 models will be available for purchase by 2021, up from 60 in late 2018, T&E said.

“There is a growing trend for consumers to be looking for more environmentally conscious and efficient products and technologies,” Bentley CEO Adrian Hallmark said.

He was speaking in July after the Volkswagen-owned luxury vehicle maker detailed its futuristic all-electric self-driving concept, the EXP 100 GT, at its facility in central England.

When Nissan unveiled its first mass-market electric car hatchback Leaf nine years ago, the Japanese vehicle maker described it as a “game changer” for Britain's biggest car plant in Sunderland, northeastern England.

Since then, more and more vehicle makers have sped up plans for more environmentally friendly products — and also electrify their current offerings.

But Cardiff University economics professor and vehicle specialist Peter Wells lamented the fact that many vehicle makers were merely replicating electric versions of pre-existing models —rather than optimising how they deploy cutting-edge technology.

“The mindset is that the industry should simply replicate the existing petrol/diesel product ranges, only in hybrid and electric,” said Wells.

“In my view this strategy can still result in less than optimised vehicle designs,” he noted.