Zurich — Global demand for cement is back on an upward trajectory after years in the doldrums as developed markets recover in Europe and the US, the head of the World Cement Association says. Pent-up demand in developed markets will increase global cement consumption by 1.5% next year, following an expected increase of 1% in 2017, according to Emir Adiguzel. When China, the world’s largest cement market, is removed, the market is expected to increase by 3.3% next year. The increase is good news for companies such as Switzerland’s LafargeHolcim which have been battling with falling volumes in recent quarters. "Every year since 2009 cement industry demand has been going down," Adiguzel, who is also an executive at HeidelbergCement, said in an interview ahead of the association’s annual conference in London.

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