Brussels — Google has submitted details of how it plans to stop favouring its shopping service to comply with a EU antitrust order, EU regulators said on Tuesday. The world’s most popular internet search engine, a unit of Alphabet, said on Tuesday that it would meet the EU deadline to do so. Google was hit with a record €2.4bn fine from the EU over the practice in June and had until midnight on Tuesday to come up with proposals to end the anticompetitive behaviour. The European Commission said on June 27 that Google had abused its dominance in Europe to give prominent placements in searches to its own comparison shopping service, demoting those of rivals. As well as ordering Google to come up with a solution, the commission said the US company must stop the practice by September 28. Failure to do so could expose the company to penalty payments of as much as 5% of Alphabet’s average daily worldwide turnover — or around $12m a day, based on the parent company’s 2016 turnover of $90.3 ...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.