Tokyo/Hong Kong — Juul Labs, the e-cigarette pioneer grappling with negative publicity and government crackdowns in the US, is setting its sights on Asia, home to half the world’s smokers.

Juul, in recent months, has begun selling its vaping devices in South Korea, Indonesia and the Philippines, and is looking into entering more markets in the region. Asia — with looser tobacco regulations and favourable tax treatments, as well as high cigarette sales volume — has been a lucrative alternative for tobacco giants suffering from falling smoking rates and slowing growth opportunities in developed countries...

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