New York City is waging a campaign to win back residents and tourists after a pandemic shut down the rarified restaurants, raging nightlife and high-flown culture that drove the city’s economy. First, it’s got to deal with the trash.

Mayor Bill de Blasio this week announced a $30m tourism marketing campaign. Earlier in April, he started hiring workers for a newly created City Cleanup Corps — a 10,000-employee force to eradicate graffiti, collect litter and beautify parks — and pledged to restore some of the sanitation budget cuts he made in 2020. But the mayor, who will depart City Hall this year due to term limits, will leave completion of the task to his successor...

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