How The Apprentice helped Trump look successful
TV show’s success projected false image of successful real estate mogul, report says
Washington — President Donald Trump earned $427m from his role on the television show The Apprentice, and that programme’s success projected the false image of a successful real estate mogul, which helped him win the White House, according to a new report by the New York Times.
Trump earned $197m directly from the show over 16 years, plus an additional $230m from the licensing deals, sponsorships and seminars that came with his elevated profile, according to the New York Times that looked at more than 20 years of the president’s tax records.
The cash infusion rescued his personal finances that were struggling as losses mounted from his Atlantic City casinos. He used the proceeds from his reality television star fame to finance a shopping spree of golf resorts, but then those lost money too, the newspaper reported.
The Times first reported on Sunday that Trump had avoided paying income taxes for several years thanks to aggressive tax deductions and millions of dollars in losses from his golf course and casino businesses to offset his tax bills, while presenting himself as a billionaire real estate magnate.
Some of Trump’s years hosting The Apprentice on NBC were among the few years he reported positive tax income, the Times report said. Over the years, he made so much he paid a total of $70.1m in income taxes, which was later refunded after he used an aggressive accounting move to offset that income with losses from his casinos. That refund is now under audit at the Internal Revenue Service, the newspaper said.
Judd Deere, a White House spokesperson, told the Times that the latest article was “yet another politically motivated hit piece full of inaccurate smears” appearing “before a presidential debate”.
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