Picture: 123RF/LIGHTFIELD STUDIOS
Picture: 123RF/LIGHTFIELD STUDIOS

Seattle — US shoppers spent $9.4bn online on Cyber Monday — up almost 20% from a year ago and a record — boosting an already robust holiday shopping season.

Adobe, which tracks transactions across 80 of the top 100 US online retailers, said almost a third of Cyber Monday sales happened on smartphones. Consumers also bought more items and bigger-ticket products this year, Adobe said.

Extreme weather across the continental US gave consumers plenty of reason to shop from the coziness of their own homes. A storm that started in California barreled across the nation and pummeled the northeast just as Thanksgiving travelers were heading back from visiting family.

While Cyber Monday remains the biggest online spending day of the year, shoppers increasingly favour buying online from the start of the holiday season, rather than waiting for the day’s specials as they may have a few years ago. That’s in part as they transition to purchasing via mobile devices instead of from computers — often at the office after the holiday weekend.

US shoppers will spend $135bn online in November and December, representing 13.4% of all holiday sales, up from 12.3% in 2018, according to eMarketer. The shopping season is also shorter in 2019 with six fewer days between Thanksgiving and Christmas than last year.

Adobe said big e-commerce platforms such as Amazon, will benefit the most from the surge in, sales.

With Hailey Waller and Giulia Camillo

Bloomberg