San Francisco — Before he became the director of one of the world’s most closely watched transportation companies, Steve Davis owned a bar. And not just any bar. Thomas Foolery was dubbed by the Washington City Paper “the wackiest bar in Washington”. It sold Ring Pops, kept a Bedazzler on the premises and gave 10% off to anyone who dressed up as Carlton from the TV show Fresh Prince of Bel-Air.

So it’s perhaps fitting that Davis is now the president of Boring Co, Elon Musk’s wackiest transportation start-up. Boring Co, despite its audacious goal of remaking urban transit, also created a media sensation last year by selling flame-throwers and building an actual watchtower as part of an elaborate Monty Python joke...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now