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Harare — State-owned Zimbabwe Consolidated Diamond Company (ZCDC) is planning gem auctions outside the country, including in Asian cities, to widen marketing options amid a market glut that’s steadily made polished stones cheaper.
The company must explore and penetrate the international market to boost sales volumes and plans 11 international tenders in 2020, according to acting CEO Rob de Pretto.
“All those big companies like De Beers and Alrosa are also doing it, so we must also be there with them,” De Pretto said in an e-mailed response to questions. “Harare is not a choice with many international buyers. By going to Dubai, Hong Kong, Antwerp and all those places, that is where the international buyers are.”
The tenders will be conducted by the Minerals Marketing Corp of Zimbabwe (MMCZ). In its third auction of the year in September, MMCZ offered 316,000 carats in the capital, Harare, which attracted buying interest from Belgium, Dubai, India, Israel and SA, it said at the time.
ZCDC has cut its diamond production forecast for 2019 by 24% to 3.1-million carats, but sees a rebound to 6.12-million carats in 2020. In total, the nation expects 4.1-million carats output in 2019 year from 2.8-million carats in 2018. At the peak of production in 2012, the Southern African country’s output was 12-million carats.
Buyers purchasing from African mines and selling to stores in cities such as New York, London and Hong Kong are being squeezed by oversupply and tighter bank financing.
De Beers, the world’s biggest diamond producer, is said to have lowered prices by 5% at its November sale to cushion the middlemen that trade and polish its rough gems.
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.