In Lagos, Nigeria, the sights and smells of uncollected garbage are shocking. Piles of rubbish lie on streets, outside homes, around places of work and in areas where children play. Waste fills drainage areas and waterways that lead to the Atlantic Ocean, creating breeding grounds for diseases such as malaria. Cities across the world struggle with waste management. In Lagos, the situation is particularly dire — an estimated two-thirds of the population live in slums, many without access to reliable garbage collection, and recycling is minimal at best. Now four-year-old startup Wecyclers is determined to make recycling a popular practice in Lagos by helping people to see garbage as a valuable resource. Wecyclers runs on teamwork, using an incentive-based programme in the city’s low-income areas (where municipal services often don’t reach) and empowering residents to help solve Lagos’s waste problem. It’s an "everyone wins" business model. A fleet of cyclists pedal custom-made cargo t...

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