Hennes & Mauritz (H&M) outlets appeared not to show up on Apple Maps and Baidu Maps searches in China on Friday after the fashion retailer found itself at the centre of an escalating spat over human rights in the contentious region of Xinjiang.

Users in Beijing reported that any searches for H&M in either Apple Maps on the iPhone or Baidu Maps returned no results. Competing retailers, such as Uniqlo outlets, continued showing as usual. A similar search in Google Maps showed more than a dozen H&M locations in the capital or its vicinity, though that service is only accessible to locals via the use of a virtual private network that skirts a state ban on products from the Alphabet unit...

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