How much good, or bad, a firm does should be monetised, says Harvard professor
George Serafeim wants to put a monetary value on companies’ impact on people and the planet, then add or subtract it from their bottom lines
New York — George Serafeim wants to revolutionise the way businesses calculate their success.
Profit and loss aren’t enough, says the Harvard Business School professor. Serafeim aims to do what no-one has done before: put a dollar value on the impact of products and operations on people and the planet, then add or subtract it from companies’ bottom lines...