Wool refashioning itself as Covid-19 alters buying patterns
Australia’s wool industry has been hard-hit, but wool is now being used for active wear and ‘commuter wear’ for the post-pandemic world
25 June 2020 - 12:18
Sydney — Australia’s suffering wool industry is hoping changing work patterns may boost demand for the material as more people avoid offices and public transport.
Once synonymous with itchy, handmade, granny jerseys, wool has been transformed into a breathable fabric for athletic wear used by the likes of top sports brands Nike and Adidas. Demand for sporty clothes that can be worn at home or as commuters avoid public transport may help offset demand lost from other types of clothing, such as wool suits. More casual workplaces are also a potential opportunity for the fibre...
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