US online sales are way down despite the Covid-19 shutdown
With everyone focused on buying essentials only, online retailers’ lower operational costs won’t help
25 March 2020 - 16:29
New York — Coming off his best sales month ever in December, Eric Powell, the founder of online retailer Ratio Clothing, was looking to keep the momentum alive with new spring and summer collections for his custom dress-shirt business. The customary post-holiday hangover in January and February was winding down.
But instead of a rebound, Ratio’s sales plunged sharply after the first week of March as the coronavirus pandemic suddenly and drastically changed consumer spending...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.