Zurich/Hong Kong — The announcement by Julius Baer this week that it had hired five senior bankers from Credit Suisse underscores the challenge facing CEO Tidjane Thiam as he seeks to reassure staff and investors in the wake of a spying scandal.

Preventing staff defections was at the heart of a decision by Credit Suisse to put former international wealth-management head Iqbal Khan under surveillance. But that move — which spilt into the open when Khan had an altercation on the street with the men who were trailing him — has by the bank's own admission caused severe reputational damage...

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