Online ad growth rate expected to slow down as market matures
But by 2021 internet advertising will account for more than 50% of global ad spend for the first time
08 July 2019 - 15:09
Bengaluru — Global advertising spend is expected to grow 4.6% in 2019, a dip from previous estimates, with internet advertising seen slowing to single digits in 2021 for first since the dotcom bubble burst, industry forecaster Zenith said.
Zenith, owned by French advertising group Publicis, said in a report published on Monday that internet advertising would account for 52% of global advertising expenditure in 2021, surpassing the 50% mark for the first time...
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