We've got news for you.

Register on BusinessLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

London — Millions of UK-based football fans will tune in to watch the finals of Europe’s elite club competitions this week — and not only because all four competing teams are English. Telecoms and pay-TV group BT, currently the only British television broadcaster to screen live matches from the Champions League and the Europa League, is making both showpiece events free-to-air, including on its YouTube channel, to appease sponsors unhappy at BT’s low subscriber numbers according to analysts. London rivals Arsenal and Chelsea contest the Europa League final in Baku on Wednesday, followed by English Premier League peers Liverpool and Tottenham in the more prestigious Champions League final in Madrid on Saturday. BT’s free offering is a repeat of last season when they made Liverpool’s Champions League final against Real Madrid, which the English team lost, available also to nonsubscribers, helping the financially troubled broadcaster to pull in millions more viewers. A total of 8.5-mil...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now

Would you like to comment on this article?
Register (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.

Commenting is subject to our house rules.