In 2016 Forbes described John Textor as “Hollywood’s virtual reality guru” as he was “among the earliest advocates of the convergence of entertainment media and technology”. 

“Textor’s background is not sport but virtual reality and visual effects — his past business ventures include bringing rapper Tupac Shakur back to life as a hologram,” according to the Financial Times. He bought, ran and saw production house Digital Domain fall into bankruptcy. Digital Domain was the company “responsible for the sinking of the Titanic in James Cameron’s Oscar-winning 1997 film”...

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