KEVIN MCCALLUM: For once, Sisulu might have a point with Tottenham idea
Some years back, 12 I think to be precise, I interviewed a South African from a SA company that was sponsoring Tottenham Hotspur. Myself and my old mate David O’Sullivan sat down with Raymond van Niekerk in an office in Investec’s London headquarters for a natter about sport and marketing.
Van Niekerk was Investec’s global marketing officer at the time and the financial services company had signed a two-year deal to be the team’s shirt sponsor in Cup competitions. It was the first time a split jersey sponsorship strategy had been rolled out by a Premier League team, with different names on the front of the league and cup competition shirts. The idea was said to come from club chair Daniel Levy...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.