Japan’s sponsors shelve ads as mood sours over Olympics
Uncertainty over Tokyo’s contingency plans if pandemic again derails the Games
31 January 2021 - 17:55
Tokyo — Japan’s Olympic sponsors are scaling back advertising campaigns and delaying marketing events for this year’s Summer Games, concerned that public sentiment towards the event is souring amid a fresh wave of Covid-19.
Sponsors also worry that organisers have not told them what contingency plans there are in case the pandemic derails the Games again this year...
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