Austin — US Grand Prix winner Kimi Raikkonen has always been known as ‘The Iceman’ but Formula One fans could soon have much more of an insight into just how cool he really is in the heat of battle. The winner of this year’s $50,000 Tata Communications F1 Innovation Prize aims to harness smart assistant technology, such as Amazon’s Alexa, so that fans can customise their experience of a race. Briton James Gough’s idea would deliver personalised, contextual data to fans through voice, text, and gesture command. So, for example, if someone wanted to compare Raikkonen’s heart-rate to that of current Ferrari team mate Sebastian Vettel or Mercedes’ world champion Lewis Hamilton during a race, they could do so with a voice command. Ross Brawn, Formula One’s managing director for motorsports, hailed it as a development that the Liberty Media-owned sport would incubate further as part of its digital transformation. “We want to see where this takes us,” he said. Live data “It’s a fascinating...

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