Hosting World Cup would sway TV deal
With Cricket SA’s broadcast deals coming to an end in 2020‚ there is greater urgency to get around the negotiating table
Cricket SA wants to host the Cricket World Cup. But first it needs to convince the other full members of the International Cricket Council (ICC) to extend the Future Tours Programme (FTP). The current FTP concludes in 2023 but SA wants it to be extended to 2027/28 so it can bid for ICC events‚ in particular the World Cup. It is with that jewel in the crown it is hoping to renegotiate its next broadcast deal. “We have most‚ if not all of our broadcast deals ending this year — the 2019/20 season,” said Cricket SA CEO Thabang Moroe. “We will be sitting down with all our broadcasters to renegotiate. “The difficulty we have is that our Future Tours Programme ends in 2023. That leaves us with two years’ content to sell. It is not a lot. “We will have a scheduling meeting at ICC level at the end of February. We have to make a decision‚ do we have the T20 World Cup biannually‚ or do we bring back the Champions Trophy‚ what format and how many teams? “The other reason we want the FTP to be p...
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