Sponsors flee South African cricket
Two familiar brands in the form of Sunfoil and Ram were missing from the franchise and domestic fixtures Cricket SA
Two out of three ain’t bad.
Except when you lose two and are left with only one.
Sponsors‚ that is.
Two familiar brands in the form of Sunfoil and Ram were missing from the franchise and domestic fixtures Cricket SA announced for the 2018-19 season on Monday.
Their omission will be seen as further evidence that Cricket SA‚ heavily criticised for handling of a proposed new T20 tournament‚ are losing credibility and the confidence of potential patrons.
Sunfoil have backed the franchise first-class competition since 2012-13 and the provincial T20 series since 2014-15.
Sunfoil was a regional sponsor in KwaZulu-Natal when Cricket SA‚ battling fallout from a scandal over undeclared bonuses‚ secured their support for Test cricket in 2011-12.
Ram Slam first sponsored the franchise T20 tournament in 2012-13. They opted out for the 2016-17 edition but were back on board last season‚ when a full complement of SA’s players brought bigger crowds and more public and media interest.
But neither Sunfoil nor Ram Slam feature on next season’s fixtures‚ which means the only franchise or domestic title sponsor Cricket SA have retained are Momentum‚ who will again put their brand on the franchise one-day competition.
Sunfoil’s logo will also disappear from Test arenas.
"The Ram partnership with Cricket SA as the title sponsor of the T20 Challenge was only for the 2017-18 season after they pulled out in 2016‚" a Cricket SA spokesperson said on Monday.
"Sunfoil have opted not to renew their sponsorship. However we are at a more advanced stage in negotiations with a replacement and are confident we will be able to conclude the arrangement soon."
Sunfoil sources confirmed Cricket SA’s statement. Ram Slam did not respond.
Monday’s news comes in the wake of SuperSport’s withdrawal last week from an equity deal with Cricket SA for the as yet unplayed new T20 project.
What was to have been the T20 Global League was aborted weeks before it was to start last November over what Cricket SA said were concerns over the financial losses.