Less than year ago the Springboks couldn’t win a game and SA Rugby was battling to attract a long-term‚ blue-chip sponsor for the national team. But that has all changed. The Boks are undefeated in 2017 after five consecutive wins‚ and MTN came on board as a long-term headline sponsor in June. Last month, FNB added its name and money to the Boks; and on Friday, Land Rover became the latest brand to pin its name to the Boks.The luxury car manufacturer comes on board as an associate sponsor and car supplier for the next three years. SA Rugby and Springbok players will receive support in the form of official team vehicles‚ while the company also plans on broadening involvement and interaction at stadiums‚ fan-zone displays and through their retail network."We are thrilled to welcome Land Rover to the family so soon after announcing a number of other blue chip companies who have given their support to the Springboks and SA Rugby‚" Jurie Roux‚ CEO of SA Rugby‚ said. "Land Rover … know th...
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