As SA draws near to its sixth national general election, it has become clear that politicians looking for support in the May 8 polls should pay attention to the data and demographics. In this edition of Business Day Spotlight, we discuss the upcoming general election, how demographic data can influence the outcome, the state of opposition politics, macroeconomic factors that could affect voting patterns and the risk of voter apathy in the country. Looking back to the Election Directions event hosted by BusinessLIVE earlier in the week, Mudiwa Gavaza and Business Day political editor Genevieve Quintal discuss these issues. Take a listen:

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