Being the DA’s first black leader was never going to be an easy task, especially in a party trying to maintain its traditional voter base — largely white and middle class — while convincing black South Africans that it is a viable option to lead SA. Mmusi Maimane said on the campaign trail before being elected DA leader in 2015 that he did not agree with people who said that they did not see colour, "because if you don’t see that I’m black, then you don’t see me". He added that his skin colour did not define him and that SA’s politics must never again be allowed to degenerate into a contest between races. "Instead, it must be a battle of competing ideas," he offered. Addressing the DA’s federal congress in April, where he was reelected unopposed, he referred to that 2015 speech, saying: "But the flipside of this is also true. If all you see is that I am black, then you equally don’t see me." At that congress the so-called "battle of ideas" was fought and a new value, which was champ...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.