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Ironically, international demand for SA fine wines could increase if the prices were hiked significantly; price is often perceived to be an indication of quality.
Perhaps SA fine wines are too reasonably priced for the international market, value for money perceived as inferior quality?
W van der Merwe Via BusinessLIVE
JOIN THE DISCUSSION: Send us an email with your comments to letters@businesslive.co.za. Letters of more than 200 words may be edited for length. Anonymous correspondence will not be published. Writers should include a daytime telephone number.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
LETTER: Pricing SA’s fine wines
Cheaper tends to be perceived as inferior quality
Michael Fridjhon’s most recent column refers (“A chance to sample the best of Investec wine show”, June 11).
Ironically, international demand for SA fine wines could increase if the prices were hiked significantly; price is often perceived to be an indication of quality.
Perhaps SA fine wines are too reasonably priced for the international market, value for money perceived as inferior quality?
W van der Merwe
Via BusinessLIVE
JOIN THE DISCUSSION: Send us an email with your comments to letters@businesslive.co.za. Letters of more than 200 words may be edited for length. Anonymous correspondence will not be published. Writers should include a daytime telephone number.
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