LETTER: Casting aspersions on honesty of poultry industry is disingenuous
Changes in total market share, including MDM, are relevant to the local industry because they provide an accurate picture of the SA market
David Wolpert has got himself into a froth about mechanically deboned meat, or MDM (“Let us all be honest,” May 20). He’s concerned that market share statistics for local and imported chicken are somehow manipulated by including imported MDM in the calculations.
Wolpert is presumably referring to the financial results publication by Astral Foods, which estimated that imported chicken has 26% of the local market. This is a larger share than any one of the local producers...
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