LETTER: SA’s tourism potential is limitless
Tour guides are ambassadors for SA as they could well influence tourists to return
22 February 2021 - 16:04
The World Federation of Tourist Guide Associations celebrated International Tourist Guides Day (celebrated annually on February 21) via a virtual celebration ceremony. I was honoured to be one of the guest speakers at this ceremony.
As a recently qualified tour guide myself, I have an added and in-depth understanding and appreciation of what being a tour guide entails. Unfortunately, the public generally have little comprehension and awareness for what tour guides actually do; and the preparation, research and knowledge needed to ensure tourists have the best possible experience...
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