The policy documents emerging from the DA are deeply impressive, all-encompassing and display an admirable application of intellectual minds within the party to generate a blueprint for economic growth and relative prosperity for SA. However, the party is more than a think-tank — it is a political establishment that should have as its primary objective to attract a majority of electoral support and unseat the ANC.

Its message then needs to appeal to and resonate with people’s emotions, experiences, needs and aspirations as individuals or groups in a clear and unambiguous manner. By eliminating the concept  of racial groupings from its thinking and essentially removing colour from Desmond Tutu’s rainbow nation, the party — despite its honourable intentions — may well find a less than enthusiastic response from people on the ground who do see themselves as constituting racial groups...

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