LETTER: Let buying power decide
Labelling country of origin will make a difference to employment
One small piece of legislation the government could enact that would make a difference to employment in SA is simply to require that all retail items that are not made in SA, or are only partly SA-made, be marked with the country of origin or the imported portion of the product.
The value for the imported portion would be the cost, insurance & freight (cif)/landed cost or equivalent. For this purpose, local value added is irrelevant.
Our consumers would then have the information to be able to decide, for instance, whether they wish to buy local or foreign chicken (for example, 100% Brazil) at the supermarket, or wholly locally manufactured motor vehicles (for example, 35% Germany). Buying power to the people!
JOIN THE DISCUSSION: Send us an e-mail with your comments. Letters of more than 300 words will be edited for length. Send your letter by e-mail to firstname.lastname@example.org. Anonymous correspondence will not be published. Writers should include a daytime telephone number.