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Although tobacco advertising has been banned in SA since 1999, the tobacco industry still finds ways to advertise its products. Philip Morris SA's (PMSA's) sponsored article heavily promoted its so called “smoke-free” products and stated that they want to “replace cigarettes as soon as possible” (“Unsmoke SA: it’s time for a new conversation to reduce smoking rates, (https://www.businesslive.co.za/bd/national/health/2020-01-28-unsmoke-south-africa-its-time-for-a-new-conversation-to-reduce-smoking-rates/)” January 28).

This call needs to be seen in context of Philip Morris’s actions. Why did Philip Morris International sue the Uruguayan government over implementing tobacco control laws if it wants a cigarette-free world? ..

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