Only a fool believes in Brazilian chicken
The CEO of the Brazilian Association of Animal Protein delivered a diatribe
Brazilian chicken exporters are expected to defend their product, especially given their food-safety track record, but they really shouldn’t think South Africans are fools (Setting the record straight on Brazil’s chicken exports, April 2). Francisco Turra, CEO of the Brazilian Association of Animal Protein, delivered a diatribe against “disinformation” and “lies and slander” about Brazilian chicken in the SA media. And then gave a masterclass in just that. His argument rested on two essential points: that Brazilian chicken is safe; and that no country has banned Brazilian chicken. Simple internet searches show both statements are false. Brazil, he says, has overcome the “specific problems” that affected some producers. By specific problems he likely means a major food safety scandal — 2016’s “weak flesh” investigation, which found big producers had evaded or falsified food-safety checks. All is now well, he says, and Brazilian authorities guarantee the safety of the product. To set ...
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